To remain relevant in today’s fast-changing world, a business organization needs to stay abreast with the latest happenings in the sector. It is extremely important for a company to keep an eye on its competitors to protect its business interest.
In our view, insights derived from media coverage can be useful for both Corporate Communications team and Senior Management.
Here, we present a chart highlighting media coverage on growth oriented news categories for the leading drug makers.
For the quarter ended Jun. 30, 2017, Cipla dominated news flow around M&A and partnerships, while Dr. Reddy’s topped news flow on the product launch. However, Sun Pharma recorded the lowest number of news items featuring growth-oriented activities.
Heckyl believes that review of competition updates in the key areas can help senior management team to take right business decisions at an appropriate time.
If you were unable to monitor media coverage for your company and competitors, Heckyl can help you!
To know more about Heckyl Media Monitoring Tool, email us at firstname.lastname@example.org