Heckyl study shows sharp increase in share of voice for Ashok Leyland, Maruti in July

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Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.

On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.

Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.

Share of Voice

At the same time, the tone of media coverage was mostly positive around Maruti Suzuki, Ashok Leyland, and Eicher Motors since April 2017. However, news sentiment for M&M and Tata Motors was mildly positive during the past 4 months.

Tone of coverage

In our view, knowing where you stand on a quantitative, qualitative as well as tonality is essential while evaluating media coverage around your company.

Using Heckyl Media Monitoring Tool, corporate communication executives can not only track media coverage patterns but also they can analyze movement in underlying news sentiment in real-time for their company as well as competitors.

To know more about Heckyl Media Monitoring Tool, email us at info@heckyl.com

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