Tata Motors dominated media coverage among the leading auto makers in the past 30-days. At 56.4%, Tata Motors’ media share of voice was the highest when compared with its peers.
At the same time, the company has also topped Social Media (Twitter in particular) mentions in the past 30-days. Tata Motors’ social share of voice stood at 54.1% for the same period.
News coverage highlighting Product Launches helped Tata Motors grab media attention and thereby enjoy the highest share of voice.
Some Product Launch related News items mentioning Tata Motors are listed below:
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