Tata Motors tops media share of voice in the past 30-days

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Tata Motors dominated media coverage among the leading auto makers in the past 30-days. At 56.4%, Tata Motors’ media share of voice was the highest when compared with its peers.

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At the same time, the company has also topped Social Media (Twitter in particular) mentions in the past 30-days. Tata Motors’ social share of voice stood at 54.1% for the same period.

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News coverage highlighting Product Launches helped Tata Motors grab media attention and thereby enjoy the highest share of voice.

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Some Product Launch related News items mentioning Tata Motors are listed below:

 

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