Bharti Airtel Tops Media Share of Voice; News Sentiment at 1-Year High
Bharti Airtel dominated media coverage among the leading telecom companies in the past 30-days, while news sentiment soared to the highest level in the past 12-months.
Media share of voice for the India’s largest telecom operator stood at 43%, followed by Reliance Communications (26.4%) and Vodafone India (22%) [Image 1].
Bharti Airtel and Vodafone India have recorded a surge in sentiment score over the past 2-months helped by positive media coverage. On the other hand, news sentiment for Reliance Communications remained in negative territory during the same period [Image 2].
Positive press coverage for Bharti Airtel was dominated by M&A, product launch and partnerships related news flow [Image 3].
Some of the news items that may have positively impacted sentiment scoring for the India’s largest telecom operator [Image 4]:
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