Rajnish Kumar leads news and social media mentions among top bankers in past 3-months: FiND study

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Rajnish Kumar, chairman, State Bank of India topped the news and social media mentions among the leading bankers in the country during the past 3-months, FiND analysis showed.

Uday Kotak (vice chairman & MD, Kotak Mahindra Bank) and Chanda Kochhar (CEO and MD, ICICI Bank) secured the second and third position respectively in media share of voice in the past 3-months (Image 1).

CXOs - Share of Voice(Image 1: Media mentions for top bankers)

SBI, India’s largest public sector lender led the share of voice for both news and social media among leading banks in the past 3-months. Meanwhile, HDFC Bank and ICICI Bank were top two private sector lenders securing the second and third position respectively in media share of voice in the past 3-months.

Banks - Share of Voice(Image 2: Media share of voice for leading banks)

Our analysis showed that the news and social media mentions for SBI chief Rajnish Kumar and ICICI Bank’s Chanda Kochhar were more or less in line with their respective bank’s media share of voice.

On the contrary, news and social media mentions for Kotak Mahindra Bank MD Uday Kotak and HDFC Bank MD Aditya Puri were disproportionate to their respective bank’s media share of voice.

In case of Kotak Mahindra Bank, the media share of voice was lowest among the leading banks. However, the news and tweet mentions for Uday Kotak were the second highest amongst his peers. This suggests that Uday Kotak has been very active in media interactions.

On the other hand, the media share of voice for HDFC Bank was the second highest among the leading banks. Despite this, the news and tweet mentions for Aditya Puri were lowest amongst his peers.

To compare news mentions for the company’s top management with their peers, we have come with KMP (Key Management Personnel) News Coverage Ratio. This ratio compares news mentions for top management with company’s total news volume.

Among the top bankers, the KMP News Coverage Ratio was most favourable in case of Uday Kotak (Image 3).  

KMP Media Engagement(Image 3: KMP News Coverage Ratio)

Heckyl’s alternative data platform FiND offers high-end media analytics by tracking news coverage patterns and analyzing movement in underlying sentiment in real-time for all listed and unlisted companies globally.

To know more about FiND Media Analytics, email us at find@heckyl.com

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