Geneva Motor Show 2018: EVs steal the show; Volkswagen, Tata Motors lead product launch news coverage

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Geneva Motor Show 2018 turned to be one of the most successful shows in recent years. Now that it has come to an end, we at Heckyl believe that success of the OEMs in showcasing new products/launches can be measured by the amount of media coverage they have received.  

One clear message, visible from the attention given by Press and the OEMs, was that Electric Vehicles are arriving earlier than expected. See below our Buzzwords compilation for passenger vehicle industry from last one month’s new flow (Image 1).

Industry
[Image 1: Buzzwords for Auto Industry]

At OEMs level, auto behemoth Volkswagen is back in the news for all the good reasons. A surprise inclusion in the list was that of Tata Motors whose news coverage came close 4th, almost in line with Toyota Motor but ahead of i-series manufacture BMW. We believe that this jump in news for Tata Motors can be attributed to the launch of Jaguar’s all-electric I-PACE at Geneva.

This assumption is further strengthened by the fact that in Product launch category (yes, you can search and analyze news by categories in FiND, Heckyl’s News and Data Terminal!), Tata Motors jumped to the second position in last one month’s news coverage (Image 2). 

SHARE OF VOICE - TOP AUTO MAKERS
[Image 2: Share of Voice]

The launch of I-PACE has also helped Tata Motors to score well on product launch news to the company’s overall news coverage ratio among top automakers (Image 3).

Product launch news as % of Total
[Image 3: Product launch news as % of the company’s total news coverage]

Heckyl’s alternative data platform FiND offers high-end media analytics by tracking news coverage patterns and analyzing movement in underlying sentiment in real-time for all listed and unlisted companies globally.

To know more about FiND, email us at find@heckyl.com

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