Mahindra & Mahindra (M&M), one of the leading automobile companies in India, witnessed a surge in news sentiment to a 5-year high helped by extremely positive media coverage in March 2018. A slew of new product launches by M&M over the past 1-month lifted news sentiment to the highest level in the past 5-years.
With buoyant media coverage, M&M has surpassed news sentiment of both Maruti Suzuki and Tata Motors in March 2018 for the first time in the last 16-months.
[Image 1: Compare screen highlights news sentiment 100-DMA]
A series of positive news items highlighting new product launches, alternative energy and partnerships during the past 1-month pushed M&M’s news sentiment 100-day moving average (DMA) to 84.11 on Apr. 7, 2018.
[Image 2: Top 5 News Categories Chart for M&M]
From Mojo to Roxor and new XUV500 to electric vehicles dominated positive news flow under product launch category in the past month.
[Image 3: News Screen for M&M]
A surge in news sentiment was also reflected in M&M’s share price subsequently. At the same time, the shares of M&M have outperformed both Maruti Suzuki (+4.7%) and Tata Motors (-3.2%) with a gain of nearly 8% since Feb-18 closing.
[Image 4: Price and News Summary Chart for M&M]
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