Maruti Suzuki topped the share of voice for product launch news coverage among the leading automakers in the past 30-days. At the same time, India’s largest passenger car manufacturer has also led the share of voice for web news coverage during the same period.
[Image 1: Web News Share of Voice]
The media frenzy around new car launches helped Maruti to lead the share of voice for the product launch news. Brezza and Ertiga dominated the product launch related news flow for Maruti in the past 30-days.
[Image 2: News Mentions for Maruti’s Car Models]Recently Maruti announced the launch of Vitara Brezza AMT at a starting price of Rs 8.54 lakhs. The refreshed Brezza comes loaded with automatic gear and new safety features.
Earlier, the new Suzuki Ertiga was spotted at the Indonesia Motor Show in April. As per media reports, Maruti is expected to launch the new Ertiga in India later this year. More recently, the company has launched Ertiga Limited Edition at a starting price of Rs 7.80 lakh.
[Image 3: News items highlight mentions for Brezza and Ertiga]
FiND is a first of its platform offering high-end media analytics by tracking news coverage patterns and analyzing movement in underlying sentiment in real-time for all listed and unlisted companies globally. Our media analytics platform helps corporate communications/ public relations executives to:
#1. Track media presence and tonality of the company, CXOs, and brands
#2. Gather competitive intelligence and benchmark against peers
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#4. Gauge media reception of new product launches/initiatives
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