Air India continues to lead news share of voice for 2nd quarter

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India’s national carrier Air India led the news share of voice (SoV) among major airlines for the second quarter in a row. On the other hand, the news SoV for Interglobe Aviation remained at the second position in the June 2018 quarter. Meanwhile, Jet Airways and SpiceJet’s news SoV for the quarter stood at third and fourth positions respectively.

Airlines Share of Voice
[Image 1: Top 4 airlines’ web news share of voice]

However, Air India witnessed a significant decline in the long-term news sentiment during the June 2018 quarter when compared with the previous quarter. On the other hand, the private airlines Interglobe Aviation, Jet Airways and SpiceJet recorded an improvement in the long-term news sentiment during the June 2018 quarter.

Airlines Sentiment
[Image 2: Top 4 airlines’ news sentiment 100-DMA]

Disruption, regulatory and restructuring related media coverage weighed on the news sentiment of Air India in the June 2018 quarter.

[Image 3: News categories for top 4 airlines]

Here, we have highlighted some of the news items related to disruption and regulatory:

Disruption newsRegulatory

FiND is a first of its platform offering high-end media analytics by tracking news coverage patterns and analyzing movement in underlying sentiment in real-time for all listed and unlisted companies globally. Our media analytics platform helps corporate communications/ public relations executives to:

#1. Track media presence and tonality of the company, CXOs, and brands
#2. Gather competitive intelligence and benchmark against peers
#3. Analyse the effectiveness of media campaigns
#4. Gauge media reception of new product launches/initiatives

To know more about, FiND Media Analytics, email us at

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