Air India continues to lead news share of voice for 2nd quarter
India’s national carrier Air India led the news share of voice (SoV) among major airlines for the second quarter in a row. On the other hand, the news SoV for Interglobe Aviation remained at the second position in the June 2018 quarter. Meanwhile, Jet Airways and SpiceJet’s news SoV for the quarter stood at third and fourth positions respectively.
[Image 1: Top 4 airlines’ web news share of voice]
However, Air India witnessed a significant decline in the long-term news sentiment during the June 2018 quarter when compared with the previous quarter. On the other hand, the private airlines Interglobe Aviation, Jet Airways and SpiceJet recorded an improvement in the long-term news sentiment during the June 2018 quarter.
[Image 2: Top 4 airlines’ news sentiment 100-DMA]
Disruption, regulatory and restructuring related media coverage weighed on the news sentiment of Air India in the June 2018 quarter.
[Image 3: News categories for top 4 airlines]
Here, we have highlighted some of the news items related to disruption and regulatory:
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