Corporate Communications

Corp Comm Team – Step Up Media Monitoring to Avoid PR Disaster

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In today’s digital world, a crisis can quickly become a public relation disaster if the corporate communications team fails to respond to deteriorating news coverage in time. However, keeping a tab on ever-growing sources of news and social media in real-time could be a daunting task. Moreover, quantifying underlying news sentiment requires specialized skills such as natural language processing (NLP) and text analysis.

Heckyl’s media monitoring tool, which leverages our news analytics and sentiment analysis capabilities, can help corporate communications team to monitor media coverage and its underlying sentiment in real-time. Read the rest of this entry »