Heckyl Media Monitoring Tool
In today’s digital world, no company can afford to ignore their coverage on mainstream and social media. It is extremely important for companies to track media coverage and analyse sentiment around it regularly for preventing a PR crisis.
Heckyl has introduced Media Monitoring Tool, which offers unique insights through deep-dive analytics on the company’s news and social media coverage.
To demonstrate Heckyl’s capabilities and depth of news coverage, we conducted a study on international media coverage for the Nifty companies during the past 30-days.
Our analysis showed that Tata Motors, Infosys, and Bharti Airtel were the top 3 companies attracting maximum news coverage from international media houses.
In our view, keeping track of international media coverage and analysis of underlying tone of news stories is essential for the companies with global presence.
In this blog post, we highlight infographics which shows region-wise news coverage, the tone of global media coverage and top news publishers for these 3 companies.
Reliance Jio, India’s fourth largest telecom company, witnessed a drop in the share of voice for both mainstream and social media in October 2017 when compared with previous month.
The share of voice for mainstream media stood at 15.6% in October, down from 22.6% in the previous month. At the same time, the share of voice for social media (Twitter) dropped to 14.1% in October from 21.1% in the last month (Image 1).
Bharti Airtel dominated media coverage among the leading telecom companies in the past 30-days, while news sentiment soared to the highest level in the past 12-months.
Media share of voice for the India’s largest telecom operator stood at 43%, followed by Reliance Communications (26.4%) and Vodafone India (22%) [Image 1].
Bharti Airtel and Vodafone India have recorded a surge in sentiment score over the past 2-months helped by positive media coverage. On the other hand, news sentiment for Reliance Communications remained in negative territory during the same period [Image 2].
Tata Motors dominated media coverage among the leading auto makers in the past 30-days. At 56.4%, Tata Motors’ media share of voice was the highest when compared with its peers.
Heckyl analysed media coverage on the leading FMCG companies in India. Our analysis shows that the news coverage for Godrej Consumer Products Ltd, Dabur India Ltd, and Marico Ltd was mostly positive between April 27, 2017 to July 26, 2017 period.
Meanwhile, MoneyControl was one of the top news publishers for these companies. At the same time, the overall tone of news that featured on MoneyControl was positive for above 3 players.
Below charts shows the tone of overall media coverage by top 5 news publishers for 3 FMCG players as below: