Heckyl Media Monitoring Tool
Tata Motors dominated media coverage among the leading auto makers in the past 30-days. At 56.4%, Tata Motors’ media share of voice was the highest when compared with its peers.
Heckyl analysed media coverage on the leading FMCG companies in India. Our analysis shows that the news coverage for Godrej Consumer Products Ltd, Dabur India Ltd, and Marico Ltd was mostly positive between April 27, 2017 to July 26, 2017 period.
Meanwhile, MoneyControl was one of the top news publishers for these companies. At the same time, the overall tone of news that featured on MoneyControl was positive for above 3 players.
Below charts shows the tone of overall media coverage by top 5 news publishers for 3 FMCG players as below:
Heckyl Media Monitoring Tool showed a shift in average news sentiment (from negative to positive) for more than 20 companies from top 500 listed companies recently.
In our view, regular monitoring of media coverage can help corporate communications team to analyze news patterns and track movement in underlying sentiment for their company as well as competitors.
To remain relevant in today’s fast-changing world, a business organization needs to stay abreast with the latest happenings in the sector. It is extremely important for a company to keep an eye on its competitors to protect its business interest.
In our view, insights derived from media coverage can be useful for both Corporate Communications team and Senior Management. Read the rest of this entry »
In today’s digital world, a crisis can quickly become a public relation disaster if the corporate communications team fails to respond to deteriorating news coverage in time. However, keeping a tab on ever-growing sources of news and social media in real-time could be a daunting task. Moreover, quantifying underlying news sentiment requires specialized skills such as natural language processing (NLP) and text analysis.
Heckyl’s media monitoring tool, which leverages our news analytics and sentiment analysis capabilities, can help corporate communications team to monitor media coverage and its underlying sentiment in real-time. Read the rest of this entry »