In today’s digital world, no company can afford to ignore their coverage on mainstream and social media. It is extremely important for companies to track media coverage and analyse sentiment around it regularly for preventing a PR crisis.
Heckyl has introduced Media Monitoring Tool, which offers unique insights through deep-dive analytics on the company’s news and social media coverage.
To demonstrate Heckyl’s capabilities and depth of news coverage, we conducted a study on international media coverage for the Nifty companies during the past 30-days.
Our analysis showed that Tata Motors, Infosys, and Bharti Airtel were the top 3 companies attracting maximum news coverage from international media houses.
In our view, keeping track of international media coverage and analysis of underlying tone of news stories is essential for the companies with global presence.
In this blog post, we highlight infographics which shows region-wise news coverage, the tone of global media coverage and top news publishers for these 3 companies.