Mahindra & Mahindra
India Commercial Vehicle sector on a strong growth path
Low base likely to push growth further in coming months
The Commercial Vehicle (CV) sector, which is considered to be the barometer of an economy, recorded a surge of 19.9% in unit sales during FY18. The remarkable feature of this growth has been recovery post GST implementation (Image 1). Overall sales of CVs increased by 34% and 31% respectively in Q4CY17 and Q1CY18 after a decline of 9% in Q2CY17.
[Image 1: India CV quarterly unit sales and y-o-y change]
At the same time, the 12-month moving sum of CV sales witnessed sharp northwards movement post July-17 (Image 2). We assign this surge to fleet owners’ bulk buying post GST implementation. Moreover, this trend is expected to continue in coming months given improved macro-conditions at ground level, huge pent-up demand, the higher average age of the fleet and lower comparable (Q2CY17 was down 9% y-o-y).
[Image 2: India CV unit sales 12-month moving sum] Read the rest of this entry »
M&M races ahead of Maruti, Tata Motors with a surge in news sentiment to 5-yr high
Mahindra & Mahindra (M&M), one of the leading automobile companies in India, witnessed a surge in news sentiment to a 5-year high helped by extremely positive media coverage in March 2018. A slew of new product launches by M&M over the past 1-month lifted news sentiment to the highest level in the past 5-years.
With buoyant media coverage, M&M has surpassed news sentiment of both Maruti Suzuki and Tata Motors in March 2018 for the first time in the last 16-months.
[Image 1: Compare screen highlights news sentiment 100-DMA]
A series of positive news items highlighting new product launches, alternative energy and partnerships during the past 1-month pushed M&M’s news sentiment 100-day moving average (DMA) to 84.11 on Apr. 7, 2018. Read the rest of this entry »
Heckyl study shows sharp increase in share of voice for Ashok Leyland, Maruti in July
Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.
On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.
Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.
Heckyl Alpha Pulse 