Maruti Suzuki

How Maruti Suzuki generated industry beating margins with volume cars?

Posted on

Journey from stagnant unit sales and average profit margins
Maruti Suzuki recorded stagnant unit sales during FY13 (up 3.3% y-o-y) and FY14 (down 1.4% y-o-y). EBITDA margin stood in the range of 8% to 11% during FY13 and FY14.

… to industry beating growth rates
India’s top car manufacturer witnessed a substantial improvement in both unit sales growth and margins during the past 3-years. Annual unit sales growth was in the range of 9-12% during FY15 to FY17. At the same time, EBITDA margin has also improved from 10.9% in FY14 to 15.2% in FY17.

Maruti Suzuki’s progress over the past 10-quarters

Maruti_Progress on Timeline with Find logo Read the rest of this entry »

Heckyl study shows sharp increase in share of voice for Ashok Leyland, Maruti in July

Posted on Updated on

Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.

On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.

Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.

Share of Voice Read the rest of this entry »