Maruti Suzuki

M&M races ahead of Maruti, Tata Motors with a surge in news sentiment to 5-yr high

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Mahindra & Mahindra (M&M), one of the leading automobile companies in India, witnessed a surge in news sentiment to a 5-year high helped by extremely positive media coverage in March 2018. A slew of new product launches by M&M over the past 1-month lifted news sentiment to the highest level in the past 5-years.

With buoyant media coverage, M&M has surpassed news sentiment of both Maruti Suzuki and Tata Motors in March 2018 for the first time in the last 16-months.

Top Automakers - Sentiment 100 DMA - April 7[Image 1: Compare screen highlights news sentiment 100-DMA]

A series of positive news items highlighting new product launches, alternative energy and partnerships during the past 1-month pushed M&M’s news sentiment 100-day moving average (DMA) to 84.11 on Apr. 7, 2018.  Read the rest of this entry »

How Maruti Suzuki generated industry beating margins with volume cars?

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Journey from stagnant unit sales and average profit margins
Maruti Suzuki recorded stagnant unit sales during FY13 (up 3.3% y-o-y) and FY14 (down 1.4% y-o-y). EBITDA margin stood in the range of 8% to 11% during FY13 and FY14.

… to industry beating growth rates
India’s top car manufacturer witnessed a substantial improvement in both unit sales growth and margins during the past 3-years. Annual unit sales growth was in the range of 9-12% during FY15 to FY17. At the same time, EBITDA margin has also improved from 10.9% in FY14 to 15.2% in FY17.

Maruti Suzuki’s progress over the past 10-quarters

Maruti_Progress on Timeline with Find logo Read the rest of this entry »

Heckyl study shows sharp increase in share of voice for Ashok Leyland, Maruti in July

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Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.

On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.

Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.

Share of Voice Read the rest of this entry »