Media Analytics

Geneva Motor Show 2018: EVs steal the show; Volkswagen, Tata Motors lead product launch news coverage

Posted on Updated on

Geneva Motor Show 2018 turned to be one of the most successful shows in recent years. Now that it has come to an end, we at Heckyl believe that success of the OEMs in showcasing new products/launches can be measured by the amount of media coverage they have received.  

One clear message, visible from the attention given by Press and the OEMs, was that Electric Vehicles are arriving earlier than expected. See below our Buzzwords compilation for passenger vehicle industry from last one month’s new flow (Image 1).

Industry
[Image 1: Buzzwords for Auto Industry]

At OEMs level, auto behemoth Volkswagen is back in the news for all the good reasons. A surprise inclusion in the list was that of Tata Motors whose news coverage came close 4th, almost in line with Toyota Motor but ahead of i-series manufacture BMW. We believe that this jump in news for Tata Motors can be attributed to the launch of Jaguar’s all-electric I-PACE at Geneva.

This assumption is further strengthened by the fact that in Product launch category (yes, you can search and analyze news by categories in FiND, Heckyl’s News and Data Terminal!), Tata Motors jumped to the second position in last one month’s news coverage (Image 2). 

SHARE OF VOICE - TOP AUTO MAKERS
[Image 2: Share of Voice] Read the rest of this entry »

Tesla dominates media coverage among major automakers in 2017

Posted on Updated on

Product launch, alternative energy top news topics for global automakers 

Surge in news volume highlighting alternative energy signals the automotive industry is moving towards electric vehicles at top speed

Tesla Inc. topped the media coverage among 20 major global automakers in 2017 followed by Volkswagen, Ford Motor, and Toyota (Image 1). Tesla generated a lot of media frenzy around its market launch of Model 3 and unveiling of Roadster and Tesla Semi during this year.
Top 20 - Share of Voice
[Image 1]

FiND, an alternative data platform showed a surge in news flow highlighting alternative energy for all major automakers globally (Image 2). Automotive product launches generate lots of media coverage and thus it topping the list is understandable.
Category Wise News Flow
[Image 2]
Read the rest of this entry »

GSK attracts negative rating news coverage as analysts turn bearish on stock

Posted on Updated on

Analysts’ bearish stance on GSK weighs on stock price heavily

Media coverage for GlaxoSmithKline Plc, one of the world’s largest drug makers was dominated by Stock Rating related news items in the past 90-days. FiND, an alternative data platform showed the underlying news sentiment for analyst rating coverage on GSK was mostly negative during this period (Image 1).

FiND offers high-end Media analytics by tracking mainstream news and social media in real-time and analyzing movement in underlying sentiment around it for all listed and unlisted companies across the globe.

GSK RATINGS COVERAGE - Part 1
Image 1: GSK – Top Topics and Ratings News Sentiment

Read the rest of this entry »

Reliance Jio’s Media Share of Voice Falls in Oct’17

Posted on

Reliance Jio, India’s fourth largest telecom company, witnessed a drop in the share of voice for both mainstream and social media in October 2017 when compared with previous month. 

The share of voice for mainstream media stood at 15.6% in October, down from 22.6% in the previous month. At the same time, the share of voice for social media (Twitter) dropped to 14.1% in October from 21.1% in the last month (Image 1).

Read the rest of this entry »