Media Coverage

What’s the Tone of News Covered by Top Media Outlets About Your Company?

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Heckyl analysed media coverage on the leading FMCG companies in India. Our analysis shows that the news coverage for Godrej Consumer Products Ltd, Dabur India Ltd, and Marico Ltd was mostly positive between April 27, 2017 to July 26, 2017 period. 

Meanwhile, MoneyControl was one of the top news publishers for these companies. At the same time, the overall tone of news that featured on MoneyControl was positive for above 3 players.

Below charts shows the tone of overall media coverage by top 5 news publishers for 3 FMCG players as below:

Top Publisher 1 Read the rest of this entry »

Heckyl study shows sharp increase in share of voice for Ashok Leyland, Maruti in July

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Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.

On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.

Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.

Share of Voice Read the rest of this entry »

Corp Comm Team – Step Up Media Monitoring to Avoid PR Disaster

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In today’s digital world, a crisis can quickly become a public relation disaster if the corporate communications team fails to respond to deteriorating news coverage in time. However, keeping a tab on ever-growing sources of news and social media in real-time could be a daunting task. Moreover, quantifying underlying news sentiment requires specialized skills such as natural language processing (NLP) and text analysis.

Heckyl’s media monitoring tool, which leverages our news analytics and sentiment analysis capabilities, can help corporate communications team to monitor media coverage and its underlying sentiment in real-time. Read the rest of this entry »

Voltas receives favourable media coverage

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Voltas, the largest air conditioning company in India, has attracted positive press coverage recently. Heckyl News Analytics platform, which identifies positive and negative media coverage by scanning thousands of news and blog sources in real-time, has assigned the highest positive score of 100 to the Tata Group company for 3 out of 5 trading sessions during the previous week. Meanwhile, the average sentiment score for the past week stood at 84. Heckyl assigns sentiment score on a scale of -100 (very negative) to 100 (very positive).

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