In today’s digital world, a crisis can quickly become a public relation disaster if the corporate communications team fails to respond to deteriorating news coverage in time. However, keeping a tab on ever-growing sources of news and social media in real-time could be a daunting task. Moreover, quantifying underlying news sentiment requires specialized skills such as natural language processing (NLP) and text analysis.
Heckyl’s media monitoring tool, which leverages our news analytics and sentiment analysis capabilities, can help corporate communications team to monitor media coverage and its underlying sentiment in real-time. Read the rest of this entry »
Voltas, the largest air conditioning company in India, has attracted positive press coverage recently. Heckyl News Analytics platform, which identifies positive and negative media coverage by scanning thousands of news and blog sources in real-time, has assigned the highest positive score of 100 to the Tata Group company for 3 out of 5 trading sessions during the previous week. Meanwhile, the average sentiment score for the past week stood at 84. Heckyl assigns sentiment score on a scale of -100 (very negative) to 100 (very positive).