Negative Press Coverage
Negative news flow has outpaced positive coverage for 20 companies from BSE 200 index during April 2018, FiND media study showed. ICICI Bank, Wipro, Idea Cellular, IDBI Bank and Suzlon were top 5 companies receiving extremely negative media coverage in April 2018.
[Image 1: Positive to Negative News Ratio (The ratio value above 1 indicates mostly positive media coverage. On the other hand, the ratio value below 1 signals broadly negative media coverage.)] Read the rest of this entry »
In today’s digital world, a crisis can quickly become a public relation disaster if the corporate communications team fails to respond to deteriorating news coverage in time. However, keeping a tab on ever-growing sources of news and social media in real-time could be a daunting task. Moreover, quantifying underlying news sentiment requires specialized skills such as natural language processing (NLP) and text analysis.
Heckyl’s media monitoring tool, which leverages our news analytics and sentiment analysis capabilities, can help corporate communications team to monitor media coverage and its underlying sentiment in real-time. Read the rest of this entry »