News Sentiment

OMCs attract positive media coverage in Aug’17; IOCL’s news sentiment hits 5-year high

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Media coverage was overwhelmingly positive for Oil Marketing Companies (OMCs) during August 2017. Corporate growth, expansion and M&A related news flow dominated the media coverage for OMCs in the past month.

Indian Oil Corporation Ltd (IOCL), the country’s largest OMC, witnessed a marked improvement in positive media coverage during August 2017.

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Corp Comm Team – Step Up Media Monitoring to Avoid PR Disaster

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In today’s digital world, a crisis can quickly become a public relation disaster if the corporate communications team fails to respond to deteriorating news coverage in time. However, keeping a tab on ever-growing sources of news and social media in real-time could be a daunting task. Moreover, quantifying underlying news sentiment requires specialized skills such as natural language processing (NLP) and text analysis.

Heckyl’s media monitoring tool, which leverages our news analytics and sentiment analysis capabilities, can help corporate communications team to monitor media coverage and its underlying sentiment in real-time. Read the rest of this entry »