Reliance Communications

Reliance Jio’s Media Share of Voice Falls in Oct’17

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Reliance Jio, India’s fourth largest telecom company, witnessed a drop in the share of voice for both mainstream and social media in October 2017 when compared with previous month.¬†

The share of voice for mainstream media stood at 15.6% in October, down from 22.6% in the previous month. At the same time, the share of voice for social media (Twitter) dropped to 14.1% in October from 21.1% in the last month (Image 1).

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Bharti Airtel Tops Media Share of Voice; News Sentiment at 1-Year High

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Bharti Airtel dominated media coverage among the leading telecom companies in the past 30-days, while news sentiment soared to the highest level in the past 12-months.

Media share of voice for the India’s largest telecom operator stood at 43%, followed by Reliance Communications (26.4%) and Vodafone India (22%) [Image 1].

Bharti Airtel - Share of Voice
[Image 1: Media Share of Voice]

Bharti Airtel and Vodafone India have recorded a surge in sentiment score over the past 2-months helped by positive media coverage. On the other hand, news sentiment for Reliance Communications remained in negative territory during the same period [Image 2].

Bharti Sentiment
[Image 2: Sentiment Score Chart]

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