Reliance Jio, India’s fourth largest telecom company, witnessed a drop in the share of voice for both mainstream and social media in October 2017 when compared with previous month.
The share of voice for mainstream media stood at 15.6% in October, down from 22.6% in the previous month. At the same time, the share of voice for social media (Twitter) dropped to 14.1% in October from 21.1% in the last month (Image 1).
Bharti Airtel dominated media coverage among the leading telecom companies in the past 30-days, while news sentiment soared to the highest level in the past 12-months.
Media share of voice for the India’s largest telecom operator stood at 43%, followed by Reliance Communications (26.4%) and Vodafone India (22%) [Image 1].
Bharti Airtel and Vodafone India have recorded a surge in sentiment score over the past 2-months helped by positive media coverage. On the other hand, news sentiment for Reliance Communications remained in negative territory during the same period [Image 2].