Share of Voice

Heckyl study shows sharp increase in share of voice for Ashok Leyland, Maruti in July

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Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.

On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.

Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.

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