Share of Voice
India’s second largest IT firm, Infosys led the media share of voice (both web and social) among the top 5 software companies during the fourth quarter earnings season. It was followed by Tata Consultancy Services (TCS), the largest software company in India.
[Image 1: Share of Voice (as on Apr. 26, 2018)]
Though Infosys topped the media share of voice, TCS has performed better on the tonality of news coverage.
TCS received extremely positive media coverage after India’s largest IT firm reported better-than-expected quarterly earnings. Meanwhile, positive earnings coverage has lifted TCS’s news sentiment 100-day moving average (DMA) to the highest level in the past 9-months.
On the other hand, underlying news sentiment for India’s second largest software company was mostly negative due to lukewarm Q4 earnings and disappointing guidance for FY19. As a result, Infosys witnessed a drop in news sentiment 100-DMA after disclosing quarterly results.
[Image 2: Compare screen – News sentiment 100-DMA chart]
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Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.
On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.
Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.
This entry was posted in Business, Home and tagged Ashok Leyland, Eicher Motors, Heckyl Media Monitoring Tool, Mahindra & Mahindra, Maruti Suzuki, Media Coverage, Share of Voice, Tata Motors, Tonality.