In today’s digital world, no company can afford to ignore their coverage on mainstream and social media. It is extremely important for companies to track media coverage and analyse sentiment around it regularly for preventing a PR crisis.
Heckyl has introduced Media Monitoring Tool, which offers unique insights through deep-dive analytics on the company’s news and social media coverage.
To demonstrate Heckyl’s capabilities and depth of news coverage, we conducted a study on international media coverage for the Nifty companies during the past 30-days.
Our analysis showed that Tata Motors, Infosys, and Bharti Airtel were the top 3 companies attracting maximum news coverage from international media houses.
In our view, keeping track of international media coverage and analysis of underlying tone of news stories is essential for the companies with global presence.
In this blog post, we highlight infographics which shows region-wise news coverage, the tone of global media coverage and top news publishers for these 3 companies.
Tata Motors dominated media coverage among the leading auto makers in the past 30-days. At 56.4%, Tata Motors’ media share of voice was the highest when compared with its peers.
The UK new passenger vehicle sales data has shown a decline in recent months. Conversely, European new passenger vehicle sales continue its upward trajectory. The downward trend in UK sales is the first in five years.
The UK passenger vehicle sales’ 12-month moving sum for June 2017 and July 2017 fell below the previous year’s same period unit sales level for the first time in the last 5-years.
UK Passenger Vehicle Sales
In our last post we had expanded on the power of mining Social Media by combining it with other open data, such as regulatory filings. However there are a vast array of open data sources available around the world which, when collated and structured appropriately, can provide valuable insight for those in the world of finance. Read the rest of this entry »