Tata Motors

India Commercial Vehicle sector on a strong growth path

Posted on Updated on

Low base likely to push growth further in coming months

The Commercial Vehicle (CV) sector, which is considered to be the barometer of an economy, recorded a surge of 19.9% in unit sales during FY18. The remarkable feature of this growth has been recovery post GST implementation (Image 1). Overall sales of CVs increased by 34% and 31% respectively in Q4CY17 and Q1CY18 after a decline of 9% in Q2CY17.

India CV qtr sales growth rate[Image 1: India CV quarterly unit sales and y-o-y change]

At the same time, the 12-month moving sum of CV sales witnessed sharp northwards movement post July-17 (Image 2). We assign this surge to fleet owners’ bulk buying post GST implementation. Moreover, this trend is expected to continue in coming months given improved macro-conditions at ground level, huge pent-up demand, the higher average age of the fleet and lower comparable (Q2CY17 was down 9% y-o-y).

India CV Sales Trend 12-Month Moving Sum[Image 2: India CV unit sales 12-month moving sum] Read the rest of this entry »

M&M races ahead of Maruti, Tata Motors with a surge in news sentiment to 5-yr high

Posted on Updated on

Mahindra & Mahindra (M&M), one of the leading automobile companies in India, witnessed a surge in news sentiment to a 5-year high helped by extremely positive media coverage in March 2018. A slew of new product launches by M&M over the past 1-month lifted news sentiment to the highest level in the past 5-years.

With buoyant media coverage, M&M has surpassed news sentiment of both Maruti Suzuki and Tata Motors in March 2018 for the first time in the last 16-months.

Top Automakers - Sentiment 100 DMA - April 7[Image 1: Compare screen highlights news sentiment 100-DMA]

A series of positive news items highlighting new product launches, alternative energy and partnerships during the past 1-month pushed M&M’s news sentiment 100-day moving average (DMA) to 84.11 on Apr. 7, 2018.  Read the rest of this entry »

Geneva Motor Show 2018: EVs steal the show; Volkswagen, Tata Motors lead product launch news coverage

Posted on Updated on

Geneva Motor Show 2018 turned to be one of the most successful shows in recent years. Now that it has come to an end, we at Heckyl believe that success of the OEMs in showcasing new products/launches can be measured by the amount of media coverage they have received.  

One clear message, visible from the attention given by Press and the OEMs, was that Electric Vehicles are arriving earlier than expected. See below our Buzzwords compilation for passenger vehicle industry from last one month’s new flow (Image 1).

Industry
[Image 1: Buzzwords for Auto Industry]

At OEMs level, auto behemoth Volkswagen is back in the news for all the good reasons. A surprise inclusion in the list was that of Tata Motors whose news coverage came close 4th, almost in line with Toyota Motor but ahead of i-series manufacture BMW. We believe that this jump in news for Tata Motors can be attributed to the launch of Jaguar’s all-electric I-PACE at Geneva.

This assumption is further strengthened by the fact that in Product launch category (yes, you can search and analyze news by categories in FiND, Heckyl’s News and Data Terminal!), Tata Motors jumped to the second position in last one month’s news coverage (Image 2). 

SHARE OF VOICE - TOP AUTO MAKERS
[Image 2: Share of Voice] Read the rest of this entry »

Is your company getting adequate attention from international media?

Posted on Updated on

Social Media image

In today’s digital world, no company can afford to ignore their coverage on mainstream and social media. It is extremely important for companies to track media coverage and analyse sentiment around it regularly for preventing a PR crisis. 

Heckyl has introduced Media Monitoring Tool, which offers unique insights through deep-dive analytics on the company’s news and social media coverage.

To demonstrate Heckyl’s capabilities and depth of news coverage, we conducted a study on international media coverage for the Nifty companies during the past 30-days.

Our analysis showed that Tata Motors, Infosys, and Bharti Airtel were the top 3 companies attracting maximum news coverage from international media houses.

In our view, keeping track of international media coverage and analysis of underlying tone of news stories is essential for the companies with global presence.

In this blog post, we highlight infographics which shows region-wise news coverage, the tone of global media coverage and top news publishers for these 3 companies.

Read the rest of this entry »

Tata Motors tops media share of voice in the past 30-days

Posted on

Tata Motors dominated media coverage among the leading auto makers in the past 30-days. At 56.4%, Tata Motors’ media share of voice was the highest when compared with its peers.

1 Read the rest of this entry »

Were you able to spot downtrend in the UK passenger vehicle sales?

Posted on

The UK new passenger vehicle sales data has shown a decline in recent months. Conversely, European new passenger vehicle sales continue its upward trajectory. The downward trend in UK sales is the first in five years.

The UK passenger vehicle sales’ 12-month moving sum for June 2017 and July 2017 fell below the previous year’s same period unit sales level for the first time in the last 5-years.

UK Passenger Vehicle Sales
UK_July 17_12 month moving sales

Read the rest of this entry »

Heckyl study shows sharp increase in share of voice for Ashok Leyland, Maruti in July

Posted on Updated on

Heckyl’s analysis of media coverage for the leading automakers showed a significant rise in the share of voice for Ashok Leyland and Maruti Suzuki in July 2017 when compared with the previous month. Meanwhile, Mahindra & Mahindra (M&M) witnessed a marginal rise in the share of voice during this month.

On the other hand, Tata Motors, which dominated the news coverage since April 2017, has recorded a steep fall in the share of voice in July 2017 from last month. Eicher Motors has also registered a drop in the share of voice during this month.

Here, the share of voice shows company’s news volume for the month as a percentage of total monthly news volume for 5 auto manufacturers.

Share of Voice Read the rest of this entry »