M&M races ahead of Maruti, Tata Motors with a surge in news sentiment to 5-yr high

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Mahindra & Mahindra (M&M), one of the leading automobile companies in India, witnessed a surge in news sentiment to a 5-year high helped by extremely positive media coverage in March 2018. A slew of new product launches by M&M over the past 1-month lifted news sentiment to the highest level in the past 5-years.

With buoyant media coverage, M&M has surpassed news sentiment of both Maruti Suzuki and Tata Motors in March 2018 for the first time in the last 16-months.

Top Automakers - Sentiment 100 DMA - April 7[Image 1: Compare screen highlights news sentiment 100-DMA]

A series of positive news items highlighting new product launches, alternative energy and partnerships during the past 1-month pushed M&M’s news sentiment 100-day moving average (DMA) to 84.11 on Apr. 7, 2018. 

M&M Categories[Image 2: Top 5 News Categories Chart for M&M]

From Mojo to Roxor and new XUV500 to electric vehicles dominated positive news flow under product launch category in the past month.

M&M Product launch[Image 3: News Screen for M&M]

A surge in news sentiment was also reflected in M&M’s share price subsequently. At the same time, the shares of M&M have outperformed both Maruti Suzuki (+4.7%) and Tata Motors (-3.2%) with a gain of nearly 8% since Feb-18 closing. 

Sentiment Share Price[Image 4: Price and News Summary Chart for M&M]

Heckyl’s alternative data platform FiND offers high-end media analytics by tracking news coverage patterns and analyzing movement in underlying sentiment in real-time for all listed and unlisted companies globally.

To know more about FiND Media Analytics, email us at info@heckyl.com


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